Founder Gavin Ballard has been involved in the ecommerce ecosystem for a decade and has a global reputation for deep knowledge of the Shopify Plus platform and has worked on some of the most complex problems for large merchants, including solving architectural challenges for ecommerce behemoths JB Hi-Fi, Youfoodz, and Brooklinen.

Submarine offers numerous APIs and integration points with the ability to integrate both out-of-the-box and custom payment processors, as well as handle complex customer requirements and business rules.